Bustin Installs 2 VPs




Covington, Wilson Join Dallas Company
DALLAS-Two vice presidential positions have been created and filled at Bustin & Co. here to accommodate added business at the marketing communications company.
President Greg Bustin said the hiring of new vice presidents Mary Rose Covington and Rob Wilson culminated a year-long plan to add experience to the company’s senior-level management.
“We have been very fortunate to enjoy some growth, primarily from the current core group of clients that we work with,” said Bustin. Covington was assigned to head the business-to-business marketing unit of Bustin, while Wilson will lead the consumer marketing practice.
Covington joins Bustin & Co. from telecommunications firm Nortel, where she was responsible for that company’s North American marketing from its Richardson, Texas, headquarters. She was also a senior director of global marketing for Richardson software company Micrografx.
Bustin said he was impressed with Wilson’s agency background (including stints at both the Young & Rubicam and J. Walter Thompson networks) as well as his global experience marketing the International Olympic Committee’s centennial celebration last year from Lau-sanne, Switzerland.
Wilson was most recently director of development for the Christian Children’s Fund in Florida, according to the agency.