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BOSTON As the magazine market continues to contract, BusinessWeek has selected independent Toy in New York for a brand repositioning and multiplatform campaign targeting the publishing trade and consumers.
“The media landscape has never been more complex. BusinessWeek is an innovative source of global insights and we’re looking forward to not only reintroducing the brand to engage info-hungry, success-driven businesspeople around the world, but to also answer the question, ‘With all these choices, why turn to BusinessWeek?’,” said Anne Bologna, agency partner.
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