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WASHINGTON, D.C. Following weeks of intense advertising in swing states and on national cable networks, the Bush campaign is pulling back on its ads and will air only one spot in the next few weeks. That execution examines Sen. John Kerry’s vote against funding for the troops in Iraq.
Bush’s chief strategist, Matthew Dowd, called the pullback part of a planned strategy to vary the intensity of advertising throughout the campaign season.
“We made a decision about how much appetite the public has for political communication,” Dowd said.
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