Bush Breaks Inaugural Web Commercial Campaign

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NEW YORK The Bush campaign has launched its first Internet advertising of the 2004 presidential election season, featuring the First Lady talking about education reform.

The video-enhanced banner effort, aimed at women, couples images of Laura Bush with the words, “Education is my passion. And the President’s too. Let me explain why.” When a user clicks on the banner, a two-and-a-half-minute Web commercial focused on President George W. Bush’s No Child Left Behind Act runs in a special video player.

This



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