Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
“Meet the new boss, same as the old boss,” go the lyrics in a rock song by the Who. This is precisely the type of song one could have downloaded via iTunes during Pepsi’s groundbreaking partnership with Apple in 2005, a program overseen by then North American CMO Dave Burwick.
Now, three years later, Burwick is back at the helm as CMO of PepsiCo’s newly formed North America Beverage unit. He will oversee the marketing of most PepsiCo brands excluding Tropicana, its joint ventures with Unilever and Starbucks, as well as Izze and Naked brands.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in