Burrell Jilts Quaker for Kellogg

CHICAGO-Quaker Oats Co. here has opened a review for an African American specialty shop. The review follows the resignation of Burrell Communications, which won a competition for The Kellogg Co.’s minority advertising account.
Burrell, based in Chicago, followed the money: The Kellogg account promises across-the-board creative opportunities; the Quaker Oats business, on the other hand, consisted primarily of work involving public and community relations, a Burrell representative said.
A Quaker representative said the company expects to have a new agency in place by October to continue work on “ethnic marketing and community outreach initiatives.”