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NEW YORK Burrell Communications next week unveils three TV spots in the “Real” campaign for Coke Classic targeting African-American consumers, the client said.
Breaking on Feb. 17 is “Session,” which features Nu Classic Soul recording artists Musiq, Angie Stone, Amel Larrieux, Questlove, Scratch, Donnie and Aaries, and visual artist Mike Thompson.
Those artists appear in “Session,” a reprise of sorts of the spot that broke on the American Music Awards on Jan. 13 featuring the singers Mya and Common, who used the jazz hook “Compared to what” in a new song.
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