CHICAGO – The Altoids awards juggernaut steamed on last week at the Chicago Addys, with Leo
Burnett’s print campaign on behalf of the British mints grabbing Best of Show to go with three golds and two silvers.
The poster titled “Ventriloquist” was Burnett’s second Best of Show nod for its Altoids work. A separate execution for the “curiously strong mints” won the top honor at the 1996 Addys.
“I know the Chicago ad community’s probably pretty tired of them, but they just continue to be really smart,” said Tom Rosen, a copywriter at Fallon McElligott, Minneapolis, who was a judge for the show. “I think it’s beautiful art direction … and they’ve come up with some nice visual solutions.”
The Altoids campaign recently won the $100,000 Kelly Award from the Magazine Publishers of America. The Best of Show was also Burnett’s third in a row in the competition, having won last year for a McDonald’s TV commercial.
Overall, McConnaughy Stein Schmidt Brown garnered the most awards, with a gold, three silvers and 18 merit awards.
Milwaukee shops, eligible for the Chicago competition for the second year since their hometown no long sponsors an Addys show, did well. BVK/McDonald picked up eight merits, tying DDB Needham Chicago in that category. Needham also picked up two silver awards.
The contest, sponsored by The Art Directors and Copywriters Club along with AdEd, The Chicago Portfolio School, gathered more than 1,200 entries. In addition to Rosen, the judges were Ernie Schenck, executive vice president and creative director at Hill, Holliday, Connors, Cosmopulos in Boston; John Vitro, partner at VitroRobertson, San Diego; John Butler, principal and creative director at Butler, Shine & Stern, San Francisco; Nick Cohen, chairman and executive creative director at Mad Dogs & Englishmen, New York; and Amy Watt, senior vice president and associate creative director at Mullen Advertising, Wenham, Mass.