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CHICAGO After four years of experimenting with a somewhat free-flowing creative operation, Publicis Groupe’s Leo Burnett is implementing a more structured approach in the first major initiative under new worldwide president and U.S. chief executive Tom Bernardin.
In the new structure unveiled today, U.S. chief creative officer Cheryl Berman takes on the title of North American chairman (she was previously U.S. chairman only). Deputy chief creative officer Mark Tutssel has been given the new title of North American regional creative director and retains his title of vice chairman.
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