Burnett Sets Client Alignments For First 3 Of Its 7 'mini-Agencies'

Leo Burnett is sticking to the plan it announced in September to divide the agency’s $2.5 billion U.S. operation into smaller units to foster closer client contact, faster response and less bureaucracy.
But it has modified its intention to sculpt these “mini-agencies” strictly along client business lines.
Burnett last week announced the structures for the first three of seven agencies-within-the-agency. These three will be operational at the beginning of 1998, with the remaining four to be established by next spring.