Burnett Recruits Moore for Global GM Role

CHICAGO Leo Burnett has hired former Foote Cone & Belding executive James Moore to lead the agency’s international General Motors business.

Moore, 49, will not oversee Chemistri, the Publicis Groupe agency’s GM-dedicated unit in Detroit, which handles Cadillac, Pontiac and GM Parts and Services advertising in the U.S. Stan Fields, 43, will remain in charge of the unit as chief operating officer reporting to Leo Burnett Worldwide president Tom Bernardin. Moore will also report to Bernardin.

“This is both an affirmation of Stan’s leadership role on the domestic GM business and an opportunity, via Jim’s hire, to take our international advertising efforts for GM to the next level,” said Bernardin in a statement. “Jim has extensive global management experience, a solid background in media planning and buying, and a deep understanding of client needs. Jim is intimately familiar with GM and is associated with [its] success in North America, Latin America, Europe and Asia.”

Moore has worked on GM and other auto brands for Interpublic Group agencies FCB and McCann Erickson. His 20-year career includes eight years abroad for McCann working on GM’s Opel and Chevrolet nameplates in Zurich, Hong Kong and Brazil. Through Chemistri, Burnett handles GM business in 40 countries, including the U.S.

Most recently CEO of investment and advertising consultancy AppleSeed Group, Moore has served as a managing director of FCB’s New York office from 2000 to 2003 and its Detroit office from 1994 to 2000.