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Short Film Will Announce Cinnamon Flavor
CHICAGO–Following several years of award-winning print and outdoor work for Kraft’s Altoids mints, Leo Burnett is working on a short film to support the launch of a cinnamon flavor.
The work is thought to be destined for the Internet, but could appear during previews at movie theaters, sources said.
The film will introduce consumers to a “hot” female–the embodiment of the cinnamon flavor. The woman, tentatively dubbed “Sindy,” lives in the desert, and everything she touches bursts into flames, sources said.
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