Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
BOSTON Washington Mutual said it has selected Publicis Groupe’s Leo Burnett in Chicago as its advertising agency following a review. Estimated billings are $100 million.
The client also considered Publicis in Seattle in the final round of a competition led by Select Resources International of Santa Monica, Calif.
Washington Mutual split with Interpublic Group’s Sedgwick Rd. of Seattle in September.
Burnett’s selection capped a frequently confusing review process that saw several shops move in and out of contention.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in