Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
CHICAGO Nintendo’s “Who are you?” campaign gets cinematic treatment with a 60-second spot that breaks in theaters Oct. 30. Shorter versions of the spot, backing the launch of Super Mario Bros. 3 and Super Mario Advance 4, break Monday on TV.
Leo Burnett’s “Who are you?” campaign, which launched with print and outdoor Sept. 29, is the game company’s first not linked to specific titles since 1994.
The Chicago agency’s spot for movie screens was directed by Anthony Atanasio and shows schoolchildren running out of a classroom and through a city, where they take on superpowers that allow them to leap high in the air.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in