Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Unable to take on First Brands’ whole account, Leo Burnett last week resigned its piece of it.
The agency announced Friday that it had resigned First Brands’ Glad and Glad-Lock lines, a $6 million account in 1997, according to Competitive Media Reporting.
Linda Wolf, president of Leo Burnett U.S.A., explained the resignation as a result of Danbury, Conn.-based First Brands’ desire to consolidate creative and media responsibilities for all its brands at a single agency.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in