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NEW YORK Burlington Coat Factory Warehouse has selected four New York teams as finalists in its creative and media review, said Ark Advisors, the consultancy managing the search.
In addition, the media incumbent, Interpublic Group’s Initiative here, is pitching media duties alone.
Ark principal Ken Robinson identified the creative and media teams as Publicis Groupe’s The Kaplan Thaler Group, which is pitching with sister media shop MediaVest in New York; independent ML Rogers, pitching with independent Horizon here; independent Cramer-Krasselt, with the media department from its Chicago office; and independent Gardner Nelson + Partners, with independent TargetCast here.
Not advancing were MDC Partners’ Cliff Freeman and Partners in New York and Havas’ Euro RSCG in Chicago.
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