Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
NEW YORK Burlington Coat Factory, which two weeks ago confirmed a review of media duties on its ad account, has expanded its review to include creative chores.
The retailer spent nearly $75 million in a major measured media in 2006 and almost $40 million in the first 10 months of 2007, according to Nielsen Monitor-Plus.
“We have decided that it makes most sense for us to seek the full suite of resources,” said Garry Graham, executive vice president of marketing, in a statement.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in