Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Burger King is turning Halloween into its own personal holiday—for tricking McDonald’s.
Last year’s “Scariest BK” stunt involved dressing up an entire Burger King location in Queens as the ghost of McDonald’s. This Halloween, BK is launching a broader stunt, also taking aim at McDonald’s, called #ScaryClownNight—in which it will welcome people dressed as clowns (as Ronald McDonald himself, or Pennywise from It, or any clown really) by giving them a free Whopper.
So apparently, while BK memorably warned us recently never
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in