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Looking to re-energize sales in the crucial youth market, Burger King is rolling out a regional advertising campaign in the West created by Odiorne Wilde Narraway & Partners and aimed at young adults.
The effort could lead to more regional work for the San Francisco shop in other parts of the country.
Burger King, based in Miami, has been struggling in the West and is looking to reverse the trend.
Jack In The Box and Carl’s Jr.
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