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Burger King has begun its search for a new agency to replace Crispin Porter + Bogusky, its lead creative shop since 2004.
BK is managing the review on its own, without the use of an outside consultant, a BK representative said. The Miami-based client, which spends more than $300 million annually in major measured media, hopes to select a new shop by June. Further details were not immediately available.
Beyond traditional and digital creative efforts, Crispin handles media planning and “will continue to work on the business until we have a new agency in place,” the rep said.
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