Burger King “Sneaky King”

Only the King can pull off stealing a product idea from McDonald’s and still look good. This spot promoting BK’s new breakfast sandwich doesn’t bother with any pretense of a unique offering, but instead serves up the King as stealth corporate spy breaking into McDonald’s headquarters to snag the oh-so-complicated recipe for its Sausage McMuffin with Egg. “It’s not that original,” the voiceover concedes, “but it’s super affordable.” Love his attempt to conceal his identity: a gray hoody that does little to hide his ginormous head and crown. Once he’s out and back on his motorcycle, he rips off the disguise and rides off with the goods in all his regal highnessness. –Eleftheria Parpis