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NEW YORK Burger King is putting its celebrity endorsement to the test in a new ad campaign featuring Nascar driver Tony Stewart. Stewart, current point leader for the Nascar Sprint Cup Series and avowed fan of BK’s Whopper, will have his enthusiasm put to a polygraph test in a series of TV commercials and on a Webcast.
The first spot in the campaign features Stewart as a teacher instructing other celebrities how to properly endorse products.
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