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This spring, Pinkalicious, the popular children’s book character that can’t stop eating pink cupcakes, may be adding a burger or two to her diet. Burger King is partnering with Pinkalicious and Harper Collins on a kids promotion that includes a Pinkalicious figurine and other collectibles, as well as BK’s Adventures Newsletter, featuring the character and containing a limited edition poster.
BK is supporting the initiative—which kicks off Monday—with a national TV campaign that will run in children’s programming and in-store POP displays.
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