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Fast food chain Burger King plans to increase its U.S. advertising spending, but not until next year, in order to communicate value offerings, marketing promotions and to support the launch of new “flame-broiled” products.
“The company estimates between a 20 to 25 percent increase in its 2010 national media presence versus 2009 through the incremental allocation of restaurant level funds to the national level coupled with the current deflationary media buy environment,” said Russ Klein, Burger King president, global marketing, strategy and innovation, in a statement.
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