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NEW YORK Bumble Bee Foods has brought back a well-known “Yum yum” jingle for its tuna brand in a new campaign that touts the product’s many uses.
The campaign, via McCann Erickson, Los Angeles, features a troubadour singing the lyrics: “Yum yum Bumble Bee, Bumble Bee tuna,” while passing by people in different settings, eating canned tuna. The vignettes show the tuna’s many uses, as people enjoy it in salads, tacos and sushi. The brand is testing the spots in key cities in the U.S.,
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