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Once deemed an underdog in the Virgin Entertainment review, Bulldog Drummond has landed the account.
The business, originally worth an estimated $25 million and covering the Virgin Megastores and affiliated online businesses, was awarded following a lengthy and somewhat disjointed review. The San Diego shop is expected to launch a campaign by year’s end.
The win is a major coup for Bulldog, which went head-to-head with Grey Worldwide and 120, both Los Angeles, Ground Zero in Marina del Rey, Calif.,
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