Builders Square's Offense Puts Fogarty On Defense

Fogarty Klein & Partners in Houston will have to defend its $30 million Builders Square account as a merger with the Hechinger home improvement chain has a new owner evaluating advertising plans for both retailers.
It is not yet clear if the client will consolidate advertising for both retail operations at a single agency in order to streamline costs, though sources said such a move is possible. The Hechinger advertising account, also worth an estimated $30 million, is handled by Adworks of Washington, D.C.
Fogarty Klein & Partners principal Rich Klein said his agency will present to the new management group next month or early next year.