DETROIT – Buick and agency McCann-Erickson here are rekindling the affection that a French couple has for the Buick Park Ave. Ultra in a series of three ads that break this fall. Last year, the agency showed the couple in France enjoying the car, which was loaned to them since it wasn’t available in Europe. In the new ads, the couple decides to tour the U.S., making stops in Boston, South Dakota and Hollywood in the Ultra.
Copyright Adweek L.P. (1993)
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