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Golf Ads Poke Fun at ‘Itty-Bitty’ Austin Mini
DETROIT–General Motors’ Buick division is taking its 40-year marketing relationship with golf to a new level with TV spots specifically focusing on the sport.
The first of two 30-second spots featuring three pro golfers sponsored by Buick breaks Feb. 11 during the telecast of the Buick Invitational golf tournament. The first spot will air on ESPN, USA and CBS during the tournament and later on other network golf telecasts.
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