Buena Vista Winery Awards Biz

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California’s oldest commercial winery has selected Duncan/Channon to handle its advertising and promotions account, the cli ent confirmed.

Buena Vista Winery hired the San Rafael, Calif., shop without a review. The 145-year-old company has not worked with an agency or advertised since it was purchased last August by Bristol, England-based Allied Domecq.

Duncan/Channon was tapped because of its successful ads for sister Domecq brand Clos du Bois, said Ruth Souroujon, director of marketing, California brands, for Allied Domecq Wines.



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