Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Budweiser took its "Give a Damn" fight against drunk driving to Imgur on Monday with a fun promoted post in which it posted "apology cakes" for designated drivers—adorned with messages from badly behaved Super Bowl partiers.
The message of the millennial-targeted effort: Send a tasty cake as a thank you to the designated driver who took you home safely after the Super Bowl.
"We think it's super important to 'localize' advertising for the audience, not just the platform," Steve Patrizi, vp of marketing at Imgur, tells Adweek.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Spring Special
Save 30% Off an ADWEEK Subscription Today!
Already a member? Sign in