Budweiser Looks for America in the Pacific Northwest in This Character-Driven Documentary

Road trippin' with PB& and director Tony Fulgham

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Hey, Ayron Jones, Nong Poonsukwattana and Chris Morgan. This Bud’s for you!

Jones plays wicked hot guitar. Poonsukwattana came to America from Bangkok with just $70 and started her own successful, quirky restaurant. And Morgan’s an ecologist who gets up close and personal with all sorts of wildlife.

We meet these diverse folks, all denizens of the Pacific Northwest, in a new eight-minute Budweiser film directed by Tony Fulgham and developed with ad shop PB&.

“‘Beer culture’ is very prominent in the Northwest part of the country,” Ricardo Marques, marketing vp at Budweiser, tells Adweek.

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