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On March 15, Budweiser is bringing its Country Club experience—featuring outdoor games, a popup shop and custom leather koozies—to South by Southwest for the the first single-sponsor showcase dedicated to country music.
Country music acts like Old Crow Medicine Show, Kane Brown and Elle King will perform the stage at Fair Market in Austin, Texas. The beer behemoth worked with Sony Music Nashville to curate the artist lineup, which also includes emerging acts like The Sisterhood Band, Levon, Tenille Townes and Colin Elmore & The Danville Train.
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