Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
LOS ANGELES David Shane won the first Academy of Television Arts & Sciences’ Creative Arts Emmy Award for commercials that never air on television.
Shane was tapped for directing the Bud Light “Swear Jar” spot at ceremonies here Saturday.
The ribald spot, created by Omnicom Group’s DDB, Chicago, was produced by Hungry Man. In it an office worker inquires about where the funds from a swear jar would go. When told that the monies would be applied to Bud Light, staffers employ vulgar language — bleeped out — at every opportunity.
Will St.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in