Bud, Sweat and Careers

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Last week, AdFreak, Adweek‘s snarky Internet alter ego, had a fascinating post about the origins of the catchphrase suddenly quaking the nation: “I will drink your milkshake!” So from the scholarly heights of oil drainage and milkshake drinking, I bring you the new lows of beer drainage and its aftereffects, and another beverage-related catchphrase that’s sweeping the land: “Bud Light: Suck one!”

Daniel Day Lewis thunders those six syllables (about the milkshake) at the end of There Will Be Blood, right before, indeed, there is blood.

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