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CHICAGO If Anheuser-Busch didn’t get enough mileage from 10 commercials during the Super Bowl telecast, then how about 103 spots airing during NBC’s Winter Olympic Games telecasts?
The broadcasts between Feb. 10 and 26 will offer a first look at new Budweiser Select creative from independent agency Peterson Milla Hooks in Minneapolis. Two ads, “Band” and “Veranda,” showcase the signature Bud Select crown and highlight images like elegant home dining, casual sports, artwork, time with friends and preparing for a night out—all part of how the brand fits into contemporary lifestyles.
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