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Just in time for Mother’s Day, Moffatt/Rosenthal is launching the inaugural ad campaign of online retailer Flowerbud.com.
The Portland, Ore., agency has created a four-color ad that highlights the company’s direct-from-the-grower service. It features a watercolor painting of a field of bright red tulips. The headline reads, “Directions to the freshest flowers you can give: Take information superhighway; get off at bumpy, winding country road.”
The ad breaks nationally in USA Today on May 4, and will run throughout the year in select women’s publications.

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