Bud Light Raises a Beer to Bromances in New ‘Famous Among Friends’ Spots

New tagline kicks off friendship-focused campaign

Bud Light is paying homage to friendship with a new campaign from Wieden + Kennedy New York, which debuts the tagline, "Famous Among Friends."

The 30- and 60-second spots, "Between Friends," depict big and small moments over the history of a friendship—from a best man speech to helping your friend move to competing together in a hot wing eating contest, all scored to Guns N' Roses "Sweet Child o' Mine." Budweiser similarly celebrated friendship with its "Grab Some Buds" campaign from Anomaly in 2010.

Bud Light debuted the spot during this weekend's NFC and AFC championship games, and it will run a 60-second spot during this year's Super Bowl. During last year's Big Game, the brand kicked off an election-themed campaign, "The Bud Light Party" with spots starring Amy Schumer and Seth Rogen.

Anheuser-Busch's Budweiser, Michelob Ultra and Busch also will be in the ad lineup for Super Bowl LI, with Busch making its first appearance in the Big Game. 



TV Spot: "Between Friends"

Client: Bud Light

Agency: Wieden + Kennedy New York
Executive Creative Directors: Karl Lieberman, Colleen DeCourcy
Creative Directors: Brandon Henderson, Erwin Federizo
Copywriter: Brock Kirby
Art Director: Sezay Altinok
Project Manager: Sunjoo Ryou
Head of Integrated Production: Nick Setounski
Producer: Temma Shoaf
Assistant Producer: Jordan Leinen
Strategist: Nick Docherty
Account Team: Brandon Pracht, Price Manford, Lauren Wilson
Business Affairs: Patrick O’Donoghue, Justine Lowe, Carolina Hernandez
Communications Planning Supervisor: Mark Malloy

Production Company: O Positive
Director: Jim Jenkins
Executive Producer: Ken Licata
Head of Production:  Ralph Laucella
Director of Photography: Claudio Miranda

Editorial Company: Work
Editor: Rich Orrick
Post Producer: Jamie Perritt
Post Executive Producer: Erica Thompson
Editorial Assistant: Theo Mercado

VFX Company: The Mill
Executive Producer: Verity Grantham
Producer: Clairellen Wallin, Tabitha Ozturk
Senior VFX Artist:  Warren Gebhardt
Compositors: Dae Yoon Kang, Alex Miller, Nicky Picardo

Telecine Company: Freefolk
Colorist: Paul Harrison

Mix Company: Sound Lounge
Mix + Sound Design: Tom Jucarone

Music Company:  Search Party Music
Song: Heart – "Barracuda" rerecord
Music and Sound Design
Music Company:  Pivot Audio
Song: Guns N’ Roses "Sweet Child O’ Mine" rerecord
Composer: Guy Amitai
Producer: Neil Devlin

Company: Brand New School
Creative Director: Brumby Boylston
Head of Production: Amy Russo
Animator: Min Kim