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As if being in Cannes wasn’t enough reason to celebrate the week, BBDO global chief Andrew Robertson can lift a glass to winning the America's largest beer brand, Bud Light. Anheuser-Busch InBev is moving responsibilities on Bud Light in the U.S., from independent agency Translation, to the Omnicom shop.
“Effective immediately, BBDO joins our agency roster with responsibility for strategic planning, account service and creative development for the Bud Light brand,” said Paul Chibe, vp, marketing Anheuser-Busch in the U.S.
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