Bud Light to Focus on 'Smooth, Fresh, Real Beer Taste'

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CHICAGO Anheuser-Bush will replace the long-running line for Bud Light, “For the great taste of a light beer that won’t fill you up and never lets you down, make it a Bud Light,” with a more succinct quality message in a spot slated for the Super Bowl, a top brewery executive said.

The St. Louis brewery and Omnicom Group’s DDB in Chicago are putting the finishing touches on a line that will incorporate a message of “smooth, fresh, real beer taste” for the brand, said A-B vice president of brand management Bob Lachky.

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