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The clock is ticking.
The results of Lewis Communications’ two-week “Click it or ticket” seat-belt campaign will be apparent this week.
The Birmingham, Ala., agency’s television and radio push can save 44 lives, hundreds of injuries and $48 million in medical, insurance and other costs by driving seat-belt usage in the state from 79 percent to its target goal—84 percent.
“It’s in everybody’s best interest that we’re effective,” said Lewis account supervisor Carlton Wood, who is spearheading the initiative for the Ala-bama Department of Economic & Community Affairs.
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