BSB Loses Benson & Hedges in Germany

HAMBURG – Due to changes in the international British-American Tobacco Group brand rights, Gallaher International Ltd. in London will handle all advertising for the German Benson & Hedges brand. B.A.T in Hamburg will now be reduced to a consulting role on the cigarette’s marketing in Germany. Competing for the business, formerly at Backer Spielvogel Bates/Frankfurt, are J. Walter Thompson/Frankfurt and Hamburg agencies Jung/von Matt and Knopf, Naegeli, Schnakenberg.
Copyright Adweek L.P. (1993)