BSB Dorland in U.K. Resigns Duracell in Conflict





LONDON – BSB Dorland has been forced to resign its $5-million British Duracell business because of the network’s growing relationship worldwide with Energizer batteries. Ogilvy & Mather or Foote, Cone & Belding, Duracell’s other two aligned agencies, are likely to have a shot at the business.
Copyright Adweek L.P. (1993)