Bryant: Lights, Camera, Cooling

CHICAGO Bryant Heating & Cooling Systems says their employees will do “Whatever it takes” to bring their product to consumers in a new campaign from Marc USA.

In one TV spot called “Drive In,” a Bryant installer is seen sitting in his truck at a drive-in theater. When a woman in the movie complains how hot it is, the Bryant guy drives his truck onto the screen, knocks on her front door, installs a cooling unit and drives off as she looks on in amazement.

When the guy’s date comes back from the concession stand and asks if she missed anything, he acts as if he didn’t just have a close encounter of the Twilight Zone kind.

Even weirder is the fact that he has taken his date to the movies in his Bryant truck while wearing his Bryant uniform.

The campaign for Indianapolis-based Bryant is from Marc in Pittsburgh.