Bruck Bolts Mullen Interactive for Cole & Weber

After two years at Mullen, Daymon Bruck has left to serve as creative director for Cole & Weber, Red Cell’s interactive division. Wenham, Mass.-based Mullen is seeking Bruck’s replacement, an agency representative said.

Bruck had served as vp and creative director of Mullen’s interactive division, which grew from 15 to 40 employees during his tenure. His accounts included General Motors, Coca-Cola, Genuity, Nextel Communications, Intel/ADI, Northern Light Technology and the Four Seasons Hotels and Resorts.

“I just never connected with New England,” said Bruck, who is originally from Redmond, Wash. “I’d been back to Seattle a couple times, and it hit me over the head that this is a great place to live.”

“At Cole & Weber, interactive is a very strong offering,” Bruck said. “It’s a large core of their business. It’s an easier environment to try new things.”

Bruck replaces Ed Lisieski, who took on the post of information architect role at Cole & Weber several months ago.

“We made a decision that our creative group was very strong, and we didn’t want to settle,” said Dave Behn, vp, director of interactive for Cole & Weber. “We were dealing with people … who were knowledgeable about the Web but not about advertising or building brands online.”

In Bruck, Behn said the agency found someone who “understood what branding is … how to advertise it, fulfill it and built loyalty programs around it.” Bruck will oversee a team of eight art directors, copywriters and designers within Cole & Weber’s 30-plus person interactive division.

Bruck reports to Behn; his accounts include Nike, Washington Mutual and Texas Instruments’ Digital Light Processing.

“What Daymon brings is the ability to deliver great creative work and a talent for bringing it out in others,” said Behn. Bruck spent two years at OgilvyOne in New York before joining Mullen.