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BOSTON BrownCo, formerly Brown & Co., the interactive brokerage arm of J.P. Morgan Chase, today launches a multimedia campaign themed “You know what you want. We get it.”
The $10-12 million campaign features TV, print and online executions from independent Via, Portland, Maine, which added the business in December following a review.
The TV ads were directed by Errol Morris, who has won kudos for documentaries such as Thin Blue Line. A half-dozen TV spots pose the question, “What do you want from your online broker?” and will air exclusively on CNBC and Bloomberg.
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