Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
LOS ANGELES Brown & Partners Advertising will launch an aggressive campaign for the Golden Nugget-Las Vegas Hotel and Casino the last week of June, the agency said.
The ads ask and answer the question, “What is cool? ” in an effort to position the Golden Nugget as a vintage-era gambling destination for sophisticated thirty-somethings. The campaign coincides with the airing of Fox’s The Casino, a reality series set in part at the 1,907-room property.
Since the beginning of the year, the former MGM-Mirage hotel has been under private ownership by Web entrepreneurs Tim Poster and Tom Breitling.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in