Brown & Co. Selects Via

BOSTON — Brown & Co. today named Via for its estimated $7-10 million ad account, held for 20 years by Gearon Hoffman here, a client representative said.

Portland, Maine-based Via overcame the incumbent and New York shops Foote, Cone & Belding, Gotham and TBWA\Chiat\Day in a review. The Boston-based discount brokerage is a unit of J.P. Morgan Case & Co.