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LOS ANGELES The Las Vegas Monorail Co. has hired Brown & Partners as its advertising and marketing agency, a new assignment, the shop said.
The Las Vegas-based independent agency edged out Nostrum in Long Beach, Calif., and MassMedia in Las Vegas following a review, according to the client. Billings are $1 million for 2004.
Jerry Haar, director of sales and marketing for the client in Las Vegas, said Brown & Partners was selected because of its creativity, design capabilities, work plan and overall knowledge of the project.
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