Brooker Leaves GSD&M for Barkley Presidency

Seeking to boost the quality of its creative product, Barkley Evergreen & Partners has lured Brian Brooker from GSD&M, naming him president of its ad division and chief creative officer.
Brooker leaves GSD&M in Austin, Texas, as senior vice president and group creative director. He replaces David Farm-er as the top creative at the $300 million Kansas City, Mo., shop. Farmer left the agency by “mutual decision,” said Scott Aylward, who will become president of Barkley Evergreen & Partners Inc.
“It was a tough decision,” Aylward said of Farmer’s departure. “Without David our brand would not be where it is today.”
Aylward cited Brooker’s “passion” and experience creating award-winning ads for GSD&M clients including Southwest Airlines, Rolling Stone magazine and the Texas Bureau of Tourism in naming him to lead the 42-person creative department.
“The creative culture that he’s been in is exactly what we want him to bring to our brand,” Aylward said.
Brooker was one of seven senior vice presidents and creative directors at GSD&M, most recently heading advertising efforts on behalf of Southwest Airlines. Originally from Kansas City, he worked at Barkley from 1986-89 before moving to GSD&M.
Brooker will be the first creative at Barkley to also hold the title of president.
“I think [they] want to send a signal to everyone in the agency and to clients that they’re driving a stake in the ground as far as making a commitment to creative, and I’m excited to be a part of that,” Brooker said.
Barkley has increased its billings by more than 65 percent over the past year with the addition of clients such as Payless ShoeSource, Paramount Parks and Dollar Rent A Car. –with J. Dee Hil